In the 80's Gianni Arosio, Artist and Designer, in the middle of his artistic career, wanted to create something innovative and extremely elegant to decorate the walls of homes and not. Thinking about something precious, handmade, that could last over time, give a magical "forever" that never gets boring.
The main idea was to make wooden sculptures to embellish a wall. During the flow of thought he realized that the idealized size and shape lent themselves to the addition of a mechanism that would transform a work of art into a design element with a component of utility.
Not only decorative, but also functional.
From this very foresight, Gianni Arosio's best luxury wall clocks were born, icons of Italian Design and wonderful timepiece sculptures.
Originally they were all unique collector's pieces that the artist displayed in his atelier, in personal exhibitions, or gave as gifts to friends and important clients. Visitors, fascinated by these large inlaid wood wall sculpture clocks, began to ask to buy them, but the artist was busy with other projects and the idea of creating a collection, under the name SAMADA, to homage his sons SArah, MArco and DAvide, remained in the drawer for years. It was only at the beginning of the 2000s that the sons picked up the baton and developed their father's project, launching on the market the collection revisited with the most trendy tastes.
The intrinsic value, aesthetic, artistic and craftsmanship of the wall clocks of the Arosio family artist, is all enclosed in the dial and carved structure. The outer surface, finely inlaid by hand with abstract and geometric motifs, expertly combines stripes, squares and circles of different fine woods including: Canaletto walnut, Italian walnut, maple, beech, wenge, elm burl, walnut burl, grey oak, modernized bleached oak, black zebrano wood, plus special woods dyed in absolute black, some just 1 millimeter in size, artfully inserted to create the right contrast between the various woods, balancing the overall colors and recalling, in some models, the black of the outer frame, the hands and the pendulum.