ArosioMilano is a trade mark and the official e-commerce of MIDARTE
MIDARTE - Curved Furniture, is an Italian company that makes furniture and design objects of the highest quality, based in the heart of Brianza, near Milan, home of the most famous global brands of Italian Design and furniture. It is one of those companies still run by a "family" where you can breathe continuous research, development and passion for their work. It was born from the inspiration of Gianni Arosio, creative and brilliant sculptor and designer, a great connoisseur of wood, son in turn of generations of cabinetmakers. Today the company is run by his sons Sarah, Davide and Marco.
The curved and rounded shapes and the unique and soft, long-lasting and extemporaneous style have always been the distinctive features of the company. The "curved", which is very difficult and time-consuming to produce, is Midarte's real plus and is still unobtainable in the proposals of the major brands in the sector, now all standardized on square lines.
After years of specialization in the design and creation of custom-made curved furniture for demanding clients who were looking for original, special and different solutions from the standard proposals, the ArosioMilano collection was born.
The ArosioMilano Brand is a selection of Midarte's best-selling and best-loved products, particularly representative of the Arosio family philosophy, which do not require design, customization and are easy to assemble.
The ArosioMilano proposals can be perfect on their own or easily combined with other furnishing elements. They are marketed worldwide directly or through selected dealers.
Insightful sculptor, designer and founder of Midarte, passionate woodworker, Gianni flexibly designs for the big and middle industry, as well as for the craftsmanship, products, productions, displays and distribution. Meticulous researcher, he often personally makes the prototypes of the single piece or the collections he designs. His furniture pieces might be considered both as home elements and therefore as design project, and as autonomous performances where the fantasy of the artist only obeys to the laws of his internal force.
Blessed among men, or better among dad and brothers, Sarah represents wisdom, both for her personal talent and inevitable internal adaptation. Hers is the crucial vote, she shifts the needle of the scale and, as Athena, goddess of war and wisdom, she embodies strength and firmness associated to common sense and balance. After her studies in graphic design and a fleeting desire for a master in art history, Sarah decides to make her humanistic, relational and communicative abilities available to the family company. She would love to be more involved in the real production phase, but she dedicates with understanding and care to the administration both of Midarte and Arosio Milano, and to the quest of beauty.
In a comprehensive and transversal way, he is considered the “rebellious”. Curious, practical, tireless, spontaneous, Davide “sticks his nose” in the company, helping his father, at the age of 15. He starts training in carpentry, where he acquires the techniques and the tricks of wood working and where he observes and hence participates to the craft’s evolution, the disappearance of the carpenter’s boy and the arrival of the programmer. Davide listens, plans and designs spaces, delivering solutions for any good or bad demand. He carefully oversees every bureaucratic aspect and any company compliance. He moves cautiously, but looks ahead.
Born in ’82, the youngest son, Marco joins the company during his economy studies, which he still considers wrong. He learns everything from his father, who took him as a child to fairs and working events and who pushed him, since the beginning, to be independent and to autonomously interact with clients. Ever since, in the atelier Marco is considered the trendiest one, focused on fashions and current trends. Creative, observer, sometimes centralizing, he never creates from scratch, but rather works with what is there, almost always achieving a delicate balance. He profoundly cares about the common interest and well-being of the company and holds the almost complete belief that design must be globalized, with an international perspective. He expects a lot from Arosio Milano, he has thousands of ideas and thoughts but, as a smart entrepreneur, he unfolds none of his secrets.